Search Engine Optimization (SEO) Manager

Company: Boeing Employees Credit Union
Location: Phoenix
Posted on: January 25, 2025

Job Description:

As the nation's largest community credit union, we begin every day focused on delivering superior financial products and services for our 1.3 million members and more than$30 billionin managed assets. Our work has an economic impact as we support our members' financial goals. We are unapologetic about being devoted to our members and the communities we serve. Our business is guided by our people helping people philosophy - which includes our team members.BECU has been in business for more than 85 years, driven by unwavering core values and a dedication to improving the communities we serve. While we have a rich history, the future of our company, accelerated by business and technology transformation, is even brighter. There's never been a better time to work for BECU.To learn more visit becu.org/careers.PAY RANGEThe Target Pay Range for this position is $100,900.00-$123,200.00 annually. The full Pay Range is $78,400.00 - $145,800.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.BENEFITSEmployees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage. Employees have access to disability and AD&D insurance. We also offer health care and dependent care flexible spending accounts, as well as health savings accounts, to eligible employees. Employees are able to enroll in our company's 401k plan and employer-funded retirement plan. Newly hired employees accrue 6.16 hours of paid time off (PTO) on a per pay period basis based on hours worked (up to a maximum of 160 PTO hours per year) and receive ten paid holidays throughout the calendar year. Additional details regarding BECU Benefits can be found here.IMPACT YOU'LL MAKE:The SEO Manager is responsible for aligning with content creators, developers, PR, and marketing teams to drive SEO initiatives that support BECU's membership and engagement goals. This role will focus on enhancing site visibility through strategic SEO efforts, with a priority on organic traffic growth. Key responsibilities include developing and overseeing a comprehensive organic search strategy, as well as tracking, testing, optimizing, and reporting outcomes.Remote eligible states include WA, OR, ID, AZ, TX, GA, and SC.WHAT YOU'LL DO:

• Program Development & Improvement: Continuously refine the organic search program, applying the latest SEO best practices and trends to support strategic objectives.
• Strategic Execution: Lead and execute SEO initiatives across technical, content, authority, linking, local, and offsite SEO to maximize site visibility and engagement.
• Data-Driven Decision Making: Conduct competitive analysis and monthly reporting to identify trends, monitor key metrics, and leverage insights for optimization strategies.
• Stakeholder Collaboration: Coordinate with content creators, developers, and other stakeholders to translate high-level SEO strategies into actionable projects, ensuring alignment with organizational goals.
• Technical SEO Management: Work closely with site developers to implement technical SEO recommendations, effectively communicating their value to site performance.
• Vendor & Partnership Management: Oversee relationships with external vendors, ensuring seamless and timely execution of SEO operations.
• Performance Tracking & Reporting: Develop and analyze key performance metrics to assess organic search success, producing custom reports and data visualizations for stakeholder review.
• Industry Knowledge: Stay informed on SEO trends, algorithm updates, and industry changes, adjusting strategies to maintain program relevance.
• Cross-functional Collaboration: Partner with internal teams to integrate new technical capabilities and improve efficiencies across the organic search channel.
• Support & Adaptability: Perform additional duties as needed to contribute to team success and organizational objectives.WHAT YOU'LL GAIN:
  • Collaborate with cross-functional teams, including content, development, PR, and marketing, to align SEO efforts with overall organizational goals.
  • Drive continuous improvement by implementing SEO best practices and adapting to industry trends and algorithm changes.
  • Contribute to BECU's mission of member-focused impact, ensuring sustainable and meaningful growth in the digital space.QUALIFICATIONSMinimum Qualifications:
    • Typically requires a bachelor's degree in Marketing, English, Communications, Business Administration or equivalent work/educational experience. Advanced degree preferred.
    • Typically requires a minimum of five years of experience in SEO/Organic Search Engine optimization and website performance management.Desired Qualifications:
      • Previous role at a financial or similarly highly regulated industry preferred.
      • Familiarity with BrightEdge, Google Search Console, SEMRush, Screaming Frog, Ahrefs, or similar research and reporting tools required.
      • Experience implementing and managing successful SEO strategies resulting in improved organic search rankings and increased website traffic.
      • Experience with search engine algorithms, keyword research, on-page/off-page optimization techniques, link building strategies, SEO tools/platforms, and ability to develop/execute effective on-site and off-site link building campaigns.
      • Experience with technical SEO aspects, including website speed optimization, site crawlability, and code optimization best practices, including Core Web Vitals tracking.
      • Ability to conduct keyword research, create SEO-friendly content, optimize meta tags, headings, and alt tags, and ensure engaging, relevant content for the target audience.JOIN THE JOURNEY:Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don't just fill a role, but fuel the growth and success of BECU? This is more than a job - it's a chance to elevate your career, skills, and future, all while contributing to the robust technological landscape of BECU.Embrace the opportunity to grow with us. Apply now, bring your expertise to the table, and let's achieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now. #BECU #YourGrowth #BECUJourneyEEO Statement:BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.

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